Our Mission
We create value for our customers by applying our unique efficiencies to provide a broad and sustainable portfolio of high-quality, competitively- priced crop protection products. We are Your Alternative: a helpful hand to smarter business practices. Our products work to grow your crops and your profits-we empower our customers to reach higher levels of success.
The Values that Drive Us
Each of our values build the unique culture and industrious team that is laser-focused on providing the best alternatives for your farming operation.
-
Entrepreneurship & Focus
We approach our jobs with a sense of ownership and accountability. We establish ambitious growth objectives, seek innovative solutions, and act decisively to achieve them.
-
Efficiency & Competitiveness
We recognize that we offer compelling value to our customers by maintaining a keen focus on product quality and cost-efficiency. We strive for continual improvement in all of our processes.
-
Integrity & Responsibility
We maintain high standards of ethics and role- model behaviors in conducting our business. We conduct our operations to be good stewards of the environment and of the health and safety of our employees, our neighbors, and our communities.
-
Persistence & Teamwork
Our strength is in combining our many talents in a coordinated effort to achieve our common goals, and with a shared determination to overcome obstacles. We stay humble, communicate effectively, resolve conflicts, learn from our experiences, and value each other's contributions.
